---
title: 3 tips to optimise your website for AI
description: Optimise your website for AI with these three expert tips. Here's how to boost discoverability.
---

[Default HubSpot Blog ](https://www.elcap.agency/blog)

# [3 tips to optimise your website for AI](https://www.elcap.agency/blog/ai-optimise-website)

 Written by [Emily](https://www.elcap.agency/blog/author/emily) | Jul 17, 2025 10:06:04 AM

Search is evolving — fast.

AI tools like ChatGPT, Perplexity, and Google’s Search Generative Experience (SGE) are reshaping how people find information. In fact, **more than half of Gen Z now use TikTok and ChatGPT as part of their search process**, and AI-powered answers are increasingly skipping the need to click on traditional search results.

That means your next customer might never see your carefully optimised blog post — unless your content is structured to show up in AI responses.

If your brand isn’t being cited by generative tools, your pipeline could quietly suffer — even if your SEO has historically been strong.

Here’s what to do about it.

 

### **1. Structure content for machines and humans**

 

Generative AI relies on structure, clarity, and authority to surface relevant answers. That means:

- Use headings, bullet points, and Q&A formats
- Add schema markup to pages
- Make sure your site is fast and mobile-friendly

This is basic SEO, but it now determines whether you show up in AI answers. If you’ve been publishing bloated or bland content, it won’t make the cut.

> **Quick check**: If you ask ChatGPT a question your site answers, and it doesn’t mention your brand — you’re invisible.

 

 

### **2. Turn internal knowledge into standout content**

 

Your team has the gold — it’s just not published yet.

AI thrives on unique, high-trust, subject-matter-specific insights. That means:

- Mining Slack threads and Notion docs for ideas
- Interviewing internal experts for real POV
- Turning product knowledge into helpful posts and FAQs

Content that’s specific, real, and clearly written is more likely to surface in AI-generated results — especially if it reflects your actual expertise, not just general info.

 

### **3. Build your brand voice to stand out**

AI is flattening the web. Everyone sounds the same.

Brands that are winning have a clear tone, perspective, and language. That means:

- Cutting jargon and filler
- Writing like a human (not an AI)
- Embedding brand language consistently across channels

Distinctive, well-structured content beats keyword-stuffed articles every time. Even AI can tell the difference.

 

### **Want help?**

We help brands:

- Rebuild their sites for AI visibility
- Create content that real people (and LLMs) care about
- Use HubSpot to automate content workflows with structure baked in

Or chat with us about an audit of your site + content for LLM optimisation.

 

Search isn’t dead. It’s just evolving. Let’s make sure you’re found in the places people (and AI) are actually looking.

[View full post](https://www.elcap.agency/blog/ai-optimise-website)

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