Gold 153
The Sharp Project
Thorp Road
Manchester
M40 5BJ

T: +44 (0)161 885 3620
E: hello@elcap.agency

Outdated website losing customers? Here's how to fix it fast and get buy-in

Outdated website losing customers? Here's how to fix it fast and get buy-in

Your website is your sales engine, lead generator, and trust signal. But if it’s outdated, you could be losing customers without even knowing it.

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10 website accessibility best practices

10 website accessibility best practices

Market opportunity, inclusion, and compliance require your website to be accessible for people with disabilities. Here’s why:

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How much does a new B2B website cost in 2026?

How much does a new B2B website cost in 2026?

Your website is your most visible sales engine. It sets first impressions, signals trust, and often drives the majority of your pipeline.

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Choosing your enterprise analytics stack: BigQuery vs HubSpot

Choosing your enterprise analytics stack: BigQuery vs HubSpot

Enterprise teams are constantly under pressure to prove ROI, understand churn, and mitigate risk. Choosing the right analytics stack isn’t just about capability—it’s...

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Optimizely vs WordPress 2025 — which CMS actually makes content easier to manage?

Optimizely vs WordPress 2025 — which CMS actually makes content easier to manage?

Optimizely (formerly EPiServer) has been a go-to for enterprise websites for years: powerful, feature-rich, and… notoriously complicated. WordPress, by contrast, is...

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9 best B2B “meet the team” pages in 2026

9 best B2B “meet the team” pages in 2026

For B2B businesses that rely on specialists, your Meet the Team page is far more than a nice-to-have. It’s where credibility, brand, and expertise come together to...

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Why most website redesigns fail — and the discovery process that fixes it

Why most website redesigns fail — and the discovery process that fixes it

Most teams eventually reach a point where the website feels outdated or misaligned. Conversions slide, journeys get clunky, and stakeholders start lobbying for “a full...

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What Homeowners Want: Solar and Heat Pump Insights for Installers

What Homeowners Want: Solar and Heat Pump Insights for Installers

The shift from ECO4 to the Warm Homes Plan means that installers need to understand not only policy, but also what homeowners actually want.

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ECO4 to Able-to-Pay Market | 5 Things Installation Companies Need to Consider

ECO4 to Able-to-Pay Market | 5 Things Installation Companies Need to Consider

If you’re an ECO4 installer, you don’t need anyone to tell you the market is shifting, you’re already feeling it.

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Warm Homes Plan, ECO4 & the Next 12–18 Months for Installers

Warm Homes Plan, ECO4 & the Next 12–18 Months for Installers

If you’re a UK installer working in ECO right now, there’s a good chance the last few announcements have made you pause.

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