Gold 153
The Sharp Project
Thorp Road
Manchester
M40 5BJ

T: +44 (0)161 885 3620
E: hello@elcap.agency

Rebranding in the Age of AI: Build a Brand That Speaks Machine

Rebranding in the Age of AI: Build a Brand That Speaks Machine

If your brand isn’t built for machines, it won’t survive them Most rebrands start with a design brief. The smart ones start with a systems problem. A rebrand isn’t...

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Revops: What it is and how to do it properly

Revops: What it is and how to do it properly

Most growing companies hit the same wall. Marketing says the leads are fine. Sales says they aren’t. Forecasts swing wildly. Customer Success scrambles to deliver on...

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How to migrate to HubSpot CMS properly

How to migrate to HubSpot CMS properly

If you’re already using HubSpot CRM, you’ve felt the benefits of data visibility — every deal, contact, and campaign in one place. But if your website still lives...

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How to Get Your Website Showing in Google Gemini AI

How to Get Your Website Showing in Google Gemini AI

Google’s new AI features, like Gemini Overviews, are changing how people discover businesses online. Here’s a straightforward guide to make sure your website gets seen.

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Monday.com vs HubSpot CRM (2025): Which tool is best?

Monday.com vs HubSpot CRM (2025): Which tool is best?

If CRMs were superheroes, HubSpot would be Iron Man. Armed with an integrated arsenal of marketing, sales, and service tech, it’s designed for precision and power....

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HubSpot vs Pipedrive 2025: Which CRM is Best for Growth?

HubSpot vs Pipedrive 2025: Which CRM is Best for Growth?

Choosing the right CRM is about more than a feature checklist.

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HubSpot Page Speed: Hidden Image & Media Fixes You Need to Know

HubSpot Page Speed: Hidden Image & Media Fixes You Need to Know

The hidden speed killers slowing down your hubspot site (and how to fix them) You launch a new page on HubSpot. Everything looks perfect. But then—ouch—PageSpeed...

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HubSpot vs Salesforce (2025): Which CRM is better for growth?

HubSpot vs Salesforce (2025): Which CRM is better for growth?

If you're comparing CRMs, you need more than a spreadsheet of features. The right platform can accelerate your marketing and sales engine; the wrong one can bury you...

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Should you import a purchased list into HubSpot? Check this before you upload or sync data

Should you import a purchased list into HubSpot? Check this before you upload or sync data

The peril of purchased lists in HubSpot (and how to survive it) Every marketer has been there: the sales pipeline is looking thin, a vendor promises a “verified”...

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From funnel to flywheel to loop marketing: The AI-first way to plan marketing

From funnel to flywheel to loop marketing: The AI-first way to plan marketing

Marketing frameworks have evolved over the years. First came the funnel, a linear path from awareness to purchase. HubSpot then popularised the flywheel, a circular...

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