Insights | Customer journey

Madeline O'Brien In News, Sales enablement, Customer journey

What Homeowners Want: Solar and Heat Pump Insights for Installers

The shift from ECO4 to the Warm Homes Plan means that installers need to understand not only policy, but also what homeowners actually want.

Madeline O'Brien In News, Development, Sales enablement, Customer journey

ECO4 to Able-to-Pay Market | 5 Things Installation Companies Need to Consider

If you’re an ECO4 installer, you don’t need anyone to tell you the market is shifting, you’re already feeling it.

Madeline O'Brien In News, Development, Sales enablement, User experience, Customer journey, Digitial Marketing

Warm Homes Plan, ECO4 & the Next 12–18 Months for Installers

If you’re a UK installer working in ECO right now, there’s a good chance the last few announcements have made you pause.

Emily In Customer journey, HubSpot

From funnel to flywheel to loop marketing: The AI-first way to plan marketing

Marketing frameworks have evolved over the years. First came the funnel, a linear path from awareness to purchase. HubSpot then popularised the flywheel, a circular...

Emily In Hubspot marketing, New website, Customer journey

What return on investment (ROI) can a new website bring to your business?

What return on investment (ROI) can a new website bring to your business? A new website from elcap delivers more than just a visual update. Our comprehensive website...

Emily In Hubspot marketing, Customer journey, CRM

What is a marketing CRM?

At elcap, we consult a lot of businesses on how to improve the digital experience for their prospects and customers.

Emily In Retention marketing, Customer journey, LTV, Hypergrowth

Maximise your Customer Lifetime Value

New customer acquisition is expensive for any business.