DIGITAL AGENCY IN MANCHESTER
A different kind of agency.
We take the headache out of web design, marketing, and user experience for businesses across the UK. Striving for something more than your average agency, our senior specialists went back to the drawing board and designed our own processes that benefit our personal development, and your business’ bottom line.
UX Design Institute Trained
Tobii eye tracking certified
UX Lab capabilities
HubSpot Gold Partner
We don’t believe in fluff, cookie-cutter processes, or forcing a round business into a square hole. Every client, audience and challenge is different. So your solution should be too.
That’s why we’re constantly evolving the way we work.
We test ideas, challenge assumptions, and share knowledge across departments to refine process with every project we deliver.
Because better digital experiences don’t come from repeating what already exists. They come from teams willing to keep learning, improving, and pushing for something better, for clients and their customers.
Built on expertise. Driven by curiosity.
Elcap was founded in 2017 by Andy Sweeting on a belief that digital agencies should work differently.
Today, we’re a lean team of senior specialists across UX, technology, and digital strategy, still driven by the same mindset that got Andy started.
Our tried and tested process.
Whether you partner with us for one stage or end to end, we’ll find the right digital solution for every challenge. Starting with your business goals, not a list of services.
Step 1.
Define
Find the needle in your tech stack. Research, strategy and UX discovery show how your audience engage, and what they really want.
Step 2.
Design
Shape the experience. UX and UI design that turns critical insight into interfaces people want to use.
Step 3.
Build
Lay the foundation. Clean, standards-led development on the CMS or CRM that fits your team.
Step 4.
Grow
Connect the dots. Inbound marketing, CRO, and A/B testing that turn your pipedream KPIs into a predictable pipeline.
We don't guess how users interact. We analyse it.
Most agencies rely on trends, assumptions, and ‘best practice’ thinking. But an educated guess is still just a theory.
So, we built a cutting edge UX lab at our HQ in Manchester to uncover the truth.
It uses Tobii eye-tracking technology to better understand how people interact with your site, so our experts separate the fact from user friction. With critical insight, we make smarter decisions' across UX, design, content and development.
Meet the people behind the projects.
Andy Sweeting
Founder & Digital Strategist
Ali Qamar
Head of Development
Ryan Hale
Head of Front End Development
Emily Hill
Head of Digital Marketing
Paul Donnelly
Associate Creative Director
Maddy O’Brien
Senior Digital Marketing Manager
Aaron Lockett
UX Designer
Ben Gratrix
Digital Account Manager
Anna Scott
Senior Brand Strategist
Harrison Buckley
Web Developer
Alison Irlam
Marketing Manager
Herbie
Head of Barketing
With you every step of the way.
Simplicity over complexity
If we can solve it simply, we will. The best UX is the one users don't notice.
Transparency over polish
You'll always know what's happening, what it costs, and whether we think something's a good idea.
Evidence over opinion
We don't guess. Every recommendation is backed by research, data, or testing.
Partnership over projects
The best work happens when we're treated as an extension of your team, not a vendor to manage.
Not your average HubSpot agency.
Over the years, we had first hand experience with how disconnected most businesses had become. Juggling separate tools. Siloed data. Websites that didn’t support their sales or marketing teams.
But becoming a trusted HubSpot partner in 2022 gave us the opportunity to connect everything in one platform.
Unlike other agencies, we're not interested in creating cookie-cutter set up's or handing complex projects to junior teams. Our senior in-house experts work closely with clients to build bespoke HubSpot set ups that are scalable, practical, and designed around how their business actually operates.
For us, HubSpot isn’t just a software. When implemented correctly, it’s the foundation for a better digital experience and smarter business growth.
Come and see us.
Tell us about your project.
Whether you've got a full brief or just a half-formed idea, we'd love to hear about it. Fill in what you can - we'll figure the rest out together.