At elcap, we consult a lot of businesses on how to improve the digital experience for their prospects and customers. 

New customer acquisition is expensive for any business.

We see it time and time again...  

  WordPress is great, we love it, in fact, we build lots of fully bespoke websites on WordPress, we've even built some web apps using the WordPress core. WordPress...

Michael Ord is one of the co-founders of Portalis (alongside Andy from Elcap), a sales enablement tool, which was developed from scratch with a bespoke HubSpot API...

Not all apprenticeships involve running around London searching for random items and a weekly cull like a popular TV series might have you thinking.  

Google recently announced a major ranking factor update for 2021, and it’s going to focus on page usability. Here are all the details, and what it might mean for your...

Figuring out how to do great work in the wake of Coronavirus has been a steep learning curve. Here are some of the strategies we’ve employed to continue a culture of...

Writing effective communications for your customers can be the difference between making the sale or not. But getting it right isn’t easy. Here, we offer some tactics...

When it comes to website-building platforms, there are many options available. That said, the most popular choice remains in content management system (CMS) driven...