If you're comparing CRMs, you need more than a spreadsheet of features. The right platform can accelerate your marketing and sales engine; the wrong one can bury you...
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The peril of purchased lists in HubSpot (and how to survive it) Every marketer has been there: the sales pipeline is looking thin, a vendor promises a “verified”...
Marketing frameworks have evolved over the years. First came the funnel, a linear path from awareness to purchase. HubSpot then popularised the flywheel, a circular...
Manchester. Home of two football giants, the birthplace of graphene, and let’s not forget a music scene that’s given the world Oasis, The Smiths, and Joy Division....
Why most product launches fall flat Product gets built. Product gets named. Product gets launched… via one email. Silence. The typical launch cycle is wildly...
When choosing a content management system (CMS), you need a platform that aligns with your commercial goals and helps you grow.
Have you ever looked at your marketing reports? You might compare HubSpot Analytics to Google Analytics 4 (GA4). Sometimes, the numbers just don’t match up. You're not...
Getting your website seen by the right people is super important to everyone who has a website, right? It’s good to know that many factors contribute to your Google...
Got HubSpot? You’re probably keen to explore how to leverage AI to seriously amplify your output and efficiency—without the overhead or burnout. This article shares...
At Elcap, we often get asked about landing pages for Google Ads. Clients, whether they're looking to white label for a supplier or are a smaller business without a...