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Thorp Road
Manchester
M40 5BJ

T: +44 (0)161 885 3620
E: hello@elcap.agency

What Homeowners Want: Solar and Heat Pump Insights for Installers

What Homeowners Want: Solar and Heat Pump Insights for Installers

The shift from ECO4 to the Warm Homes Plan means that installers need to understand not only policy, but also what homeowners actually want.

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ECO4 to Able-to-Pay Market | 5 Things Installation Companies Need to Consider

ECO4 to Able-to-Pay Market | 5 Things Installation Companies Need to Consider

If you’re an ECO4 installer, you don’t need anyone to tell you the market is shifting, you’re already feeling it.

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Warm Homes Plan, ECO4 & the Next 12–18 Months for Installers

Warm Homes Plan, ECO4 & the Next 12–18 Months for Installers

If you’re a UK installer working in ECO right now, there’s a good chance the last few announcements have made you pause.

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Rebranding in the Age of AI: Build a Brand That Speaks Machine

Rebranding in the Age of AI: Build a Brand That Speaks Machine

If your brand isn’t built for machines, it won’t survive them Most rebrands start with a design brief. The smart ones start with a systems problem. A rebrand isn’t...

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Revops: What it is and how to do it properly

Revops: What it is and how to do it properly

Most growing companies hit the same wall. Marketing says the leads are fine. Sales says they aren’t. Forecasts swing wildly. Customer Success scrambles to deliver on...

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How to migrate to HubSpot CMS properly

How to migrate to HubSpot CMS properly

If you’re already using HubSpot CRM, you’ve felt the benefits of data visibility — every deal, contact, and campaign in one place. But if your website still lives...

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How to Get Your Website Showing in Google Gemini AI

How to Get Your Website Showing in Google Gemini AI

Google’s new AI features, like Gemini Overviews, are changing how people discover businesses online. Here’s a straightforward guide to make sure your website gets seen.

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Monday.com vs HubSpot CRM (2025): Which tool is best?

Monday.com vs HubSpot CRM (2025): Which tool is best?

If CRMs were superheroes, HubSpot would be Iron Man. Armed with an integrated arsenal of marketing, sales, and service tech, it’s designed for precision and power....

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HubSpot vs Pipedrive 2025: Which CRM is Best for Growth?

HubSpot vs Pipedrive 2025: Which CRM is Best for Growth?

Choosing the right CRM is about more than a feature checklist.

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HubSpot Page Speed: Hidden Image & Media Fixes You Need to Know

HubSpot Page Speed: Hidden Image & Media Fixes You Need to Know

The hidden speed killers slowing down your hubspot site (and how to fix them) You launch a new page on HubSpot. Everything looks perfect. But then—ouch—PageSpeed...

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