Gold 153
The Sharp Project
Thorp Road
M40 5BJ

T: +44 (0)161 885 3620

Hubspot marketing, New website, Customer journey

What return on investment (ROI) can a new website bring to your business?


What return on investment (ROI) can a new website bring to your business?

A new website from elcap delivers more than just a visual update.

Our comprehensive website development process considers customer and user experience, resulting in websites that yield a return on investment (ROI) within a few weeks.

We will help you to:

  1. Improve your online presence: Does your website really reflect where your business is now, and where you want to be? Our new websites significantly enhance your online presence, making it easier for potential customers to find and engage with your business. With a modern design, intuitive navigation, and relevant content, your website becomes a powerful tool for showcasing your brand and attracting visitors.

  2. Embed lead generation into your business: Our well-optimised websites act as a lead generation machine for your business. By incorporating strategically placed call-to-action buttons, contact forms, or lead magnets, you capture visitor information and convert them into valuable leads for your sales team to follow up with.

  3. Make your content more engaging: A new website provides an opportunity to revamp your content strategy and make it more captivating. Compelling copy, visually appealing images and videos, interactive elements, and a user-friendly layout contribute to a more engaging experience for your website visitors.

  4. Expand your reach and accessibility: We look at your business goals and objectives and align with your long term strategy. With a new website, we expand your reach beyond your immediate geographical location. We optimise your website for search engines and incorporate localisation strategies. This helps you to attract visitors from different regions, tap into new markets, and expand your customer base.

  5. Showcase your products and services: A new website is your digital showroom. It allows you to effectively showcase your products or services. Through appealing visuals, detailed descriptions, testimonials, and case studies, we help you to demonstrate the value and benefits of what you offer, increasing the likelihood of conversions.

  6. Build self-service into your customer support process: Integrating self-service options such as FAQs, knowledge bases, or chatbots into your website reduces the overheads of customer support and improves customer experience. We ensure that your visitors can easily find answers to common questions or troubleshoot issues independently, reducing the need for direct support and improving overall customer satisfaction.

  7. Set you apart from your competitors: In a competitive business landscape, a well-designed and user-friendly website can give you a distinct advantage. By presenting a professional and polished online presence, we differentiate your business from competitors who may have outdated or less user-friendly websites. This differentiation attracts and retain customers who appreciate the quality and convenience your business offers.

By considering these aspects when developing a new website, you can leverage its potential to improve your online presence, generate leads, engage visitors, expand your reach, showcase your offerings, provide self-service options, and stand out from the competition.

For detailed, valuable analysis of your current website and what we believe we can achieve for your business, request a free website audit by emailing our team:



Emily plans and manages the organic, paid and social media marketing for elcap's clients, as well as HubSpot implementations.

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