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All Posts By

Emily

10 ways to use HubSpot for successful product launches

10 ways to use HubSpot for successful product launches

Why most product launches fall flat Product gets built. Product gets named. Product gets launched… via one email. Silence. The typical launch cycle is wildly...

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When proprietary CMS platforms just make sense

When proprietary CMS platforms just make sense

When choosing a content management system (CMS), you need a platform that aligns with your commercial goals and helps you grow.

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AI-Powered HubSpot marketing: 15 ways to use AI and automation in HubSpot

AI-Powered HubSpot marketing: 15 ways to use AI and automation in HubSpot

Got HubSpot? You’re probably keen to explore how to leverage AI to seriously amplify your output and efficiency—without the overhead or burnout. This article shares...

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What return on investment (ROI) can a new website bring to your business?

What return on investment (ROI) can a new website bring to your business?

What return on investment (ROI) can a new website bring to your business? A new website from elcap delivers more than just a visual update. Our comprehensive website...

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3 ways to grow your marketing team

3 ways to grow your marketing team

Many businesses struggle to grow because they are faced with a multitude of decisions and often find it easier to maintain the status quo.

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What is a marketing CRM?

What is a marketing CRM?

At elcap, we consult a lot of businesses on how to improve the digital experience for their prospects and customers.

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6 reasons to migrate from WordPress to HubSpot, 1 reason not to

6 reasons to migrate from WordPress to HubSpot, 1 reason not to

WordPress is great, we love it, in fact, we build lots of fully bespoke websites on WordPress, we've even built some web apps using the WordPress core. WordPress...

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Poor enterprise sales conversion rates? Here's why 70% of prospects never buy from you

Poor enterprise sales conversion rates? Here's why 70% of prospects never buy from you

Michael Ord is one of the co-founders of Portalis (alongside Andy from Elcap), a sales enablement tool, which was developed from scratch with a bespoke HubSpot API...

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