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All Posts By

Emily

Emily
In Hubspot marketing, Customer journey, CRM

What is a marketing CRM?

What is a marketing CRM?

At elcap, we consult a lot of businesses on how to improve the digital experience for their prospects and customers. 

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Emily
In Retention marketing, Customer journey, LTV, Hypergrowth

Maximise your Customer Lifetime Value

Maximise your Customer Lifetime Value

New customer acquisition is expensive for any business.

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Emily
In User experience, New website

#1 reason new websites fail. The UX challenge.

#1 reason new websites fail. The UX challenge.

We see it time and time again...  

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Emily
In Hubspot marketing, New website

6 reasons to migrate from WordPress to HubSpot, 1 reason not to

6 reasons to migrate from WordPress to HubSpot, 1 reason not to

  WordPress is great, we love it, in fact, we build lots of fully bespoke websites on WordPress, we've even built some web apps using the WordPress core. WordPress...

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Emily
In Hubspot marketing, Sales enablement

Poor enterprise sales conversion rates? Here's why 70% of prospects never buy from you

Poor enterprise sales conversion rates? Here's why 70% of prospects never buy from you

Michael Ord is one of the co-founders of Portalis (alongside Andy from Elcap), a sales enablement tool, which was developed from scratch with a bespoke HubSpot API...

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Emily
In Team, Hubspot marketing

Harrison shares his journey as a Software Developer Apprentice at elcap

Harrison shares his journey as a Software Developer Apprentice at elcap

Not all apprenticeships involve running around London searching for random items and a weekly cull like a popular TV series might have you thinking.  

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