If you’re already using HubSpot CRM, you’ve felt the benefits of data visibility — every deal, contact, and campaign in one place. But if your website still lives elsewhere, you might still feel like you’re only halfway there.
Migrating your website to HubSpot CMS can often feel like the missing piece that makes your marketing ecosystem whole. It’s where your content, analytics, and customer data work in sync.
At elcap, we handle complex migrations from any platform and rebuild your website inside HubSpot to perform faster, rank better, and scale with your business.
We’ve delivered custom HubSpot CMS sites for both SMEs and enterprise, helping them move from fragmented systems to a single, unified digital infrastructure.
Why migrate your website to HubSpot CMS
Many businesses start with HubSpot as a CRM. Then, at some point, they realise migrating the website can generate even more cost efficiencies and business growth potential.
Migrating to HubSpot CMS connects it all:
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One source of truth. Every page, form, and CTA feeds directly into your CRM — no Zapier chains or plugin updates.
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Speed and SEO performance. HubSpot’s global CDN, smart image compression, and clean codebase dramatically improve page load times — which in turn boosts rankings.
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Instant SEO uplift. Because we remove plugin bloat and fix technical debt during migration, clients often see instant traffic and rankings improvements.
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Built-in analytics and attribution. You can see which pages and blogs drive deals, not just clicks.
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Security and reliability. No hosting renewals, plugin patches, or downtime. Everything is handled automatically (often actually reducing ongoing costs by on average 30%).
Our HubSpot CMS migration process
Our migration process is designed for speed, precision, and performance. Here’s how we do it:
1. Discovery and audit
We start with a deep-dive audit of your current site. We review site structure, URL mapping, content hierarchy, and any integrations with other tools. This gives us a blueprint for how everything will move into HubSpot CMS — safely and cleanly.
2. Strategy and content mapping
We map every page, post, and asset. That includes your entire existing blog, landing pages, and resource library. We migrate them natively into HubSpot CMS, preserving SEO metadata, internal links, and analytics tracking.
3. UX and design rebuild
We rebuild your site in HubSpot using bespoke design systems and custom-coded modules. Every element is tailored — from multi-brand navigation to gated resource hubs — and built to take advantage of HubSpot’s flexible content management tools.
4. Fast, secure migration
We migrate from any platform — WordPress, Squarespace, Umbraco, Joomla, or custom setups — quickly and safely. Our migrations are fully managed, ensuring redirects, SSL, and analytics all work from day one.
5. CRM integration and automation
Once your website is rebuilt, we connect all forms, can add smart rules, SEO clusters, ab tests, etc. so everything is there to help you meet rapid time-to-value from your HubSpot CMS migration.
6. QA, optimisation, and launch
We test everything — SEO, speed, accessibility, and responsiveness — before launch. After go-live, we monitor traffic and conversions to ensure your site performs even better than before migration.
Common fears about a HubSpot CMS migration
The biggest worry most businesses have before migrating is losing SEO performance. In reality, the opposite usually happens.
Because HubSpot CMS removes technical debt and improves load speeds, our clients see instant improvements in Core Web Vitals and overall keyword visibility.
Here’s why:
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Redirects and metadata are handled properly — no 404s or broken links.
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Pages load faster, so Google crawls more often.
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HubSpot automatically generates clean sitemaps and structured data.
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Fewer plugins mean fewer technical conflicts and faster performance scores.
Instead of “starting over,” migration becomes the moment your website finally works the way it should.
Want to discuss migrating to HubSpot CMS?
We’ve rescued more than one business from poorly managed “lift and shift” migrations. The difference is planning — and knowing how HubSpot’s CMS, CRM, and automation layers interact.
Use the form below to talk to our team about your Hubspot CMS migration, onboarding and optimisation strategy.
Let’s get you on HubSpot
Emily
Emily plans and manages the organic, paid and social media marketing for elcap's clients, as well as HubSpot implementations.
