How much does a new B2B website cost in 2026?

Your website is your most visible sales engine. It sets first impressions, signals trust, and often drives the majority of your pipeline.

At Elcap, we build and rebuild websites for companies that have outgrown their digital skin. We’ve been handed everything from £2,000 theme-based WordPress sites that have buckled under growth, to £100,000 over-engineered monoliths that never delivered a commercial return.

Before you even look at budgets, there are seven key cost drivers that determine what a B2B website will cost — and what ROI it can deliver.

1. Platform choice

The CMS you choose shapes both upfront cost and ongoing maintenance.

• WordPress – Low entry cost, but plugin licenses, hosting, backups, and updates quickly add £1,500–£3,000/year. Major updates can cause conflicts requiring developer time.

• HubSpot CMS – Starting at ~£280/month, it includes hosting, SSL, automatic updates, analytics, and native CRM integration. Fewer bugs, less downtime, and reduced developer dependency make it cost-effective for mid-market and enterprise teams.

• Enterprise CMS (Drupal, Sitecore, Umbraco) – Offers heavyweight flexibility for complex infrastructure, but upkeep often exceeds £5,000/year. Best for enterprises needing full control; overkill for mid-market teams.

Key takeaway: Cheaper upfront options can become far more expensive over time if maintenance and support are overlooked.

2. Content budget

Content is often the hidden cost of a website rebuild, but it’s what actually converts visitors into leads.

Plan for:

• Multi-persona copy – Tailored messaging for different stakeholders.

• Lead magnets & gated assets – Whitepapers, case studies, downloadable resources.

• Resource libraries & blog hubs – Thought leadership to attract and nurture prospects.

• SEO-optimised content strategy – Keyword research, landing pages, meta data, internal linking.

• Custom interactive assets – Tools, calculators, and dynamic elements that add value.

At Elcap, we can handle content creation for you, or work alongside your preferred copywriter to ensure messaging, UX, and design are aligned. We ensure you treat content as a core project, not an afterthought.

3. UX research and design

User experience drives conversion and engagement. Costs come from:

• Multi-persona UX & UI design

• Prototyping and user testing

• Accessibility and responsive behaviour

• Iterations based on analytics

Investing in UX early reduces risk, increases engagement, and ensures your website supports multiple buyer journeys effectively.

4. Integrations

Modern B2B websites rarely exist in isolation. Key integrations include:

• CRM (HubSpot, Salesforce)

• Marketing automation and analytics tools

• ERP or financial systems (for enterprise-level insights)

• Custom APIs for product data, customer portals, or external platforms

Complex integrations add both cost and long-term strategic value.

5. Website size & scope

Page count, multi-language requirements, interactive features, and complex content hubs all affect cost. Bigger, more sophisticated sites naturally require more design, development, and content resources.

6. Migration & data transfer

Moving content and data from a legacy platform without losing SEO equity or breaking workflows is often overlooked. Migration can involve:

• Content restructuring

• URL redirects and SEO preservation

• Importing CRM and customer data

Skipping this planning stage can cost time, money, and leads.

7. Ongoing optimisation

A website isn’t a one-off project — it’s a platform to continually improve. Budget for:

• Conversion rate optimisation (CRO)

• A/B testing and performance monitoring

• Analytics reviews and iterative improvements

• Scalability for growth and new features

How to budget smarter

• Start with ROI in mind: If one new customer has an LTV of £1m+, spending £50,000 on a high-quality website is a fraction of the potential return.

• Plan for ongoing costs: 10–20% of the build cost annually for maintenance and optimisation.

• Include content creation and SEO during the build phase, not after launch.

• Prioritise structure, UX, and performance over flashy effects.

B2B websites are long-term investments. A well-planned, scalable platform will always outperform a flashy, short-lived launch.

Cost benchmarks for 2026

Note: Mid-market costs have risen ~27% in the past two years, driven by design complexity, multi-platform integration, and AI-driven personalisation.

The takeaway

Price alone doesn’t dictate performance. The true differentiator is strategic alignment:

• Choosing technology that won’t drain you in maintenance

• Designing experiences that convert

• Crafting content systems that work seamlessly with your CRM and automation stack

At Elcap, we build for growth, not launch day. Request a website quote today, and we’ll benchmark your current site, map out the right platform, and forecast total ownership costs so your website actually drives growth.