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Category

Hubspot marketing

HubSpot vs Salesforce (2025): Which CRM is better for growth?

HubSpot vs Salesforce (2025): Which CRM is better for growth?

If you're comparing CRMs, you need more than a spreadsheet of features. The right platform can accelerate your marketing and sales engine; the wrong one can bury you...

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Should you import a purchased list into HubSpot? Check this before you upload or sync data

Should you import a purchased list into HubSpot? Check this before you upload or sync data

The peril of purchased lists in HubSpot (and how to survive it) Every marketer has been there: the sales pipeline is looking thin, a vendor promises a “verified”...

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10 ways to use HubSpot for successful product launches

10 ways to use HubSpot for successful product launches

Why most product launches fall flat Product gets built. Product gets named. Product gets launched… via one email. Silence. The typical launch cycle is wildly...

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What return on investment (ROI) can a new website bring to your business?

What return on investment (ROI) can a new website bring to your business?

What return on investment (ROI) can a new website bring to your business? A new website from elcap delivers more than just a visual update. Our comprehensive website...

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What is a marketing CRM?

What is a marketing CRM?

At elcap, we consult a lot of businesses on how to improve the digital experience for their prospects and customers.

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6 reasons to migrate from WordPress to HubSpot, 1 reason not to

6 reasons to migrate from WordPress to HubSpot, 1 reason not to

WordPress has powered millions of websites for good reason — it’s flexible, familiar, and incredibly capable. But as your business grows, you may find yourself needing...

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Poor enterprise sales conversion rates? Here's why 70% of prospects never buy from you

Poor enterprise sales conversion rates? Here's why 70% of prospects never buy from you

Michael Ord is one of the co-founders of Portalis (alongside Andy from Elcap), a sales enablement tool, which was developed from scratch with a bespoke HubSpot API...

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Harrison shares his journey as a Software Developer Apprentice at elcap

Harrison shares his journey as a Software Developer Apprentice at elcap

Starting a new career is always a leap — especially when you’re learning on the job. For Harrison, joining Elcap as a Software Development Apprentice has been exactly...

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