HubSpot vs Salesforce (2025): Which CRM is better for growth?
If you're comparing CRMs, you need more than a spreadsheet of features. The right platform can accelerate your marketing and sales engine; the wrong one can...
News & Insights
Should you import a purchased list into HubSpot? Check this before you upload or sync data
The peril of purchased lists in HubSpot (and how to survive it) Every marketer has been there: the sales pipeline is looking thin, a vendor promises a...
10 ways to use HubSpot for successful product launches
Why most product launches fall flat Product gets built. Product gets named. Product gets launched… via one email. Silence. The typical launch cycle is wildly...
What return on investment (ROI) can a new website bring to your business?
What return on investment (ROI) can a new website bring to your business? A new website from elcap delivers more than just a visual update. Our comprehensive...
6 reasons to migrate from WordPress to HubSpot, 1 reason not to
WordPress has powered millions of websites for good reason — it’s flexible, familiar, and incredibly capable. But as your business grows, you may find yourself...
Poor enterprise sales conversion rates? Here's why 70% of prospects never buy from you
Michael Ord is one of the co-founders of Portalis (alongside Andy from Elcap), a sales enablement tool, which was developed from scratch with a bespoke HubSpot...
Harrison shares his journey as a Software Developer Apprentice at elcap
Starting a new career is always a leap — especially when you’re learning on the job. For Harrison, joining Elcap as a Software Development Apprentice has been...