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All Posts By

Madeline O'Brien

What Homeowners Want: Solar and Heat Pump Insights for Installers

What Homeowners Want: Solar and Heat Pump Insights for Installers

The shift from ECO4 to the Warm Homes Plan means that installers need to understand not only policy, but also what homeowners actually want.

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ECO4 to Able-to-Pay Market | 5 Things Installation Companies Need to Consider

ECO4 to Able-to-Pay Market | 5 Things Installation Companies Need to Consider

If you’re an ECO4 installer, you don’t need anyone to tell you the market is shifting, you’re already feeling it.

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Warm Homes Plan, ECO4 & the Next 12–18 Months for Installers

Warm Homes Plan, ECO4 & the Next 12–18 Months for Installers

If you’re a UK installer working in ECO right now, there’s a good chance the last few announcements have made you pause.

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How to Get Your Website Showing in Google Gemini AI

How to Get Your Website Showing in Google Gemini AI

Google’s new AI features, like Gemini Overviews, are changing how people discover businesses online. Here’s a straightforward guide to make sure your website gets seen.

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Noticing mismatched data between HubSpot and Google Analytics?

Noticing mismatched data between HubSpot and Google Analytics?

Have you ever looked at your marketing reports? You might compare HubSpot Analytics to Google Analytics 4 (GA4). Sometimes, the numbers just don’t match up. You're not...

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How to Write H1, H2, and H3 Tags and Meta Descriptions for SEO Success

How to Write H1, H2, and H3 Tags and Meta Descriptions for SEO Success

Getting your website seen by the right people is super important to everyone who has a website, right? It’s good to know that many factors contribute to your Google...

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Landing Pages for Google Ads Do They Actually Work? Insight

Landing Pages for Google Ads Do They Actually Work? Insight

At Elcap, we often get asked about landing pages for Google Ads. Clients, whether they're looking to white label for a supplier or are a smaller business without a...

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