Why manufacturers choose us
Built for engineers, measured by revenue. Your buyers value datasheets, CAD and application notes over slogans. We design information architecture, search and content models that prioritise specs and proofs—so engineers can self‑serve and sales sees qualified opportunities, not just downloads.
Website‑first, HubSpot‑connected. We bring site, CRM and automation together: RFQ forms that accept engineering files; structured objects and associations in HubSpot; attribution and buying‑group reporting that roll up to pipeline and revenue.
Integration without surprises. We publish an Integration Assurance plan up‑front (objects, sync directions, association maps/labels, rate‑limit/back‑off, error queues, on‑prem bridges) and validate in a sandbox before full build.
Fast, accessible, compliant. Core Web Vitals budgets (LCP/INP/CLS), pre‑launch audits, WCAG 2.2 AA, GDPR/PECR‑aligned consent patterns and practical approval workflows.
What we deliver for manufacturers
Datasheets & CAD library with filters (product family, material, tolerance, industry), batch download and revision history
RFQ → CPQ flow with file uploads (STEP/IGES/DXF/BOM), SLA routing by product line/region and structured HubSpot records
Application pages by industry/use case; tolerances and materials; compliance & certifications (ISO/QMS, CE/UL, etc.)
Distributor/dealer locator with channel rules (pricing/lead time by account)
Customer/partner portal for post‑sale docs, RMAs and training (Service Hub)
Events & newsletter cadence engineers actually subscribe to
How we work
Product catalogue, data landscape (ERP/PIM), pricing & lead‑time rules, spare parts
Models for datasheets/CAD, application notes, certifications and resource taxonomies
Objects for Products, Quotes, Installed Base, Distributors; property governance and deduping
RFQ to CPQ journeys, ERP/CPQ/portal connectors, performance budgets and accessibility
RFQ to Deal to Revenue dashboards, experiments, CRO/SEO/UX growth backlog
Integration Assurance
Data model & associations (contacts/companies/deals ↔ products/orders/quotes)
One‑way vs bi‑directional sync with rate‑limit strategy and idempotency
Error handling (queues, retries, alerting) and sandbox validation
On‑prem connectors where needed; security and audit trails documented
HubSpot Setup for Manufacturers
Custom objects & governance: Products, Distributors/Partners, Installed Base, Quotes, RMAs, with property standards and deduping
Automation: lead enrichment/scoring for engineers vs procurement, RFQ routing, SLA timers, post‑sale handover
Attribution & ABM: campaign hierarchy, buying‑group reporting, dashboards from MQL→SQL→Revenue aligned to RFQs and quotes
About Elcap
We are a Manchester‑based, fully in‑house team across UX, brand, design, development, CRM setup and marketing execution. We design, build and optimise user‑centred websites in HubSpot CMS and WordPress, integrate HubSpot with business systems, and run ongoing programmes that turn complex buying journeys into measurable growth.
What we deliver:
Complex HubSpot CMS websites with custom themes, modules and design systems; multi‑language; gated assets; resource libraries; and eCommerce or brochure builds
UX and conversion by default—research, journey mapping, prototyping and testing to make sites simple, fast, accessible and conversion‑led
Integrated marketing on HubSpot—lifecycle definitions, lead scoring, automation, content workflows and attribution; ongoing inbound, CRO, SEO and paid where needed.
