Website Design, UX & Build
We design and develop websites that make complex energy projects clear and credible.
Every build is optimised for Core Web Vitals (INP < 200 ms), WCAG 2.2 AA accessibility, and full policy literacy covering grid connection stages, planning milestones, and CfD/PPA routes-to-market.
Key features for renewables teams:
- Project status modules showing planning, grid, and CfD progress
- Consultation microsites with events, feedback forms, and benefits tracking
- BNG explainer blocks linking to biodiversity metrics and commitments
- Secure investor portals and document libraries
HubSpot Partner Services
As a HubSpot CRM and CMS specialist, we translate the UK renewables development cycle into data.
We build HubSpot to match your world:
- Custom objects for Projects, Sites, Consents, Grid Milestones, Offtakers, Investors, and Stakeholders
- Lifecycle pipelines aligned to routes-to-market (CfD, corporate PPA, merchant)
- Automations for landowner engagement, consultation updates, and connection milestone SLAs
- Dashboards tracking the full path: lead → RFQ → PPA/CfD → COD
Outcome: One shared view of progress across development, commercial, and investor teams.
Marketing & Communications for Renewables
Your marketing must build trust under tighter regulation. We help energy brands communicate confidently with CMA/ASA-compliant copy and community-focused content that supports planning and investment.
What’s included:
- Green Claims QA framework (CMA/ASA checklists built into HubSpot templates)
- Policy explainers (connections reform, CfD rounds, BNG) linked to verified sources
- Consultation and community hubs aligned to GOV.UK guidance
- SEO and CRO support for technical audiences, engineers, planners, and investors
Outcome: Credible communication, compliant messaging, measurable growth.
How We Work for Renewables
We map your sites, grid queue position, consents, and route-to-market to build a connected web + CRM system.
From NSIP-ready microsites to community dashboards, we design transparent engagement journeys.
We mirror your real-world process in HubSpot objects, automation, and reports.
Continuous improvement across Core Web Vitals, accessibility, and conversion.
Why Renewables Companies Choose Elcap
1. Policy-literate and grid-aware.
We understand NESO reforms, Ofgem’s queue-busting proposals, and what AR6/AR7 mean for timelines and pricing.
2. Compliance built in.
Our copy, templates, and workflows align with CMA’s DMCC Act, ASA rulings, and BNG reporting standards.
3. Community-ready design.
We design consultation hubs that meet UK engagement expectations — transparent, accessible, and evidence-based.
4. Data that earns investment confidence.
We make project progress from connection gates to PPA signature visible and verifiable in dashboards that investors trust.
Proof of Experience
Since 2018, Elcap has helped 50+ B2B organisations modernise websites, integrate HubSpot CRM, and drive measurable ROI.For renewable energy clients, we design compliant, conversion-driven systems that turn connections and consents into conversions.
About Elcap
We are a Manchester‑based, fully in‑house team across UX, brand, design, development, CRM setup and marketing execution. We design, build and optimise user‑centred websites in HubSpot CMS and WordPress, integrate HubSpot with business systems, and run ongoing programmes that turn complex buying journeys into measurable growth.
What we deliver:
Complex HubSpot CMS websites with custom themes, modules and design systems; multi‑language; gated assets; resource libraries; and eCommerce or brochure builds
UX and conversion by default—research, journey mapping, prototyping and testing to make sites simple, fast, accessible and conversion‑led
Integrated marketing on HubSpot—lifecycle definitions, lead scoring, automation, content workflows and attribution; ongoing inbound, CRO, SEO and paid where needed.
