Why Choose Elcap for B2B Marketing
We’re not a traditional marketing agency.
We build marketing systems, not just campaigns, blending strategy, technology, and content to help your sales and marketing teams work smarter together.
Our goal is simple: to make HubSpot work harder for your business, attracting the right leads, nurturing relationships, and converting them into customers.
Our Clients
Trusted by leading B2B organisations across:
Manufacturing | Professional Services | Healthcare | Energy | HR | Finance | Technology
Proof in Numbers
50+ Projects delivered since 2018 | 100% In-house strategy, design and development | HubSpot Gold Certified Partner
Our Marketing Services
Inbound Marketing Strategy
We build inbound marketing strategies that attract, engage, and convert high-value B2B prospects.
- Persona and audience development
- Messaging and content strategy
- Funnel design and nurturing workflows
- Campaign planning and execution
We align marketing with your business goals for every piece of content, every campaign, every touchpoint.
SEO & CRO Optimisation
We improve visibility and performance through ongoing SEO and conversion optimisation.
- Technical SEO audits
- On-page and content optimisation
- Keyword and competitor research
- A/B testing and UX-led CRO improvements
- Schema markup and structured data
Our approach combines research and experimentation to increase qualified traffic and maximise conversions.
Paid Campaign Management
From awareness to lead generation, we manage targeted B2B advertising that delivers measurable results.
- Google Ads and LinkedIn campaigns
- Landing page design and optimisation
- Remarketing and audience segmentation
- Full-funnel tracking inside HubSpot
Every campaign is performance-tracked to pipeline metrics, not just impressions or clicks.
Email Automation & Lead Nurturing
We design automation systems that keep your sales funnel active 24/7.
- Lifecycle nurturing workflows
- Behavioural triggers and segmentation
- Lead scoring and qualification
- CRM-integrated automation in HubSpot
We turn interest into intent, guiding prospects through every stage of the buying journey.
HubSpot Campaign Setup & Reporting
Our certified HubSpot specialists handle every detail, setup, optimisation, and reporting so your campaigns are efficient, compliant, and scalable.
- Campaign and asset setup
- Custom dashboards and attribution reporting
- Pipeline tracking and ROI measurement
- HubSpot training and team enablement
All marketing performance data lives inside HubSpot, giving you one clear view of marketing impact and sales alignment.
Content Creation & Thought Leadership
We help B2B brands build authority and trust through insight-led content.
- Blog and resource content strategy
- Whitepapers, guides, and gated assets
- Email nurture and automation content
- SEO and conversion-focused copywriting
Content that informs, converts, and positions your business as a leader in its space.
Our Process: Strategy, Execution, Optimisation
1. Discovery & Audit
We begin with a full review of your marketing funnel, website, and CRM setup. We identify quick wins, gaps, and long-term growth opportunities.
2. Strategy & Planning
We build a data-driven strategy around your goals from traffic acquisition to lead nurturing and sales enablement.
3. Execution & Delivery
Our team runs campaigns, builds automation, and launches content with precision, fully tracked and integrated into HubSpot.
4. Measurement & Optimisation
We monitor, report, and iterate continuously, improving results and efficiency month after month.
Our Promise
- Full transparency on performance and spend
- Clear reporting tied to real business KPIs
- In-house expertise across marketing, UX, and HubSpot
- A partnership model focused on long-term growth
We don’t just report on numbers, we show you what’s driving them.
FAQs
What industries does Elcap specialise in?
We work exclusively with B2B organisations, primarily in manufacturing, technology, professional services, healthcare, and finance.
Our strategies are designed for long sales cycles, multiple stakeholders, and complex decision journeys.
Do you only work with HubSpot?
While HubSpot is our primary platform, we also integrate with WordPress, Salesforce, and other CRMs or automation tools.
Our goal is to create connected systems so all your marketing and sales data work together.
We’ll provide a clear, phased timeline during the discovery stage.
Can you manage our campaigns end-to-end?
Yes. We provide fully managed marketing support, from strategy and content to campaign execution, reporting, and optimisation.
You can choose full-service management or retain us for specific areas such as paid media or SEO.
What results can we expect?
Our work focuses on measurable outcomes — not vanity metrics.
You’ll see improvements in lead quality, conversion rate, and pipeline value within the first 3–6 months, with full visibility through HubSpot reporting dashboards.
Do you create the content too?
Yes — our in-house content team creates copy for landing pages, emails, automation workflows, and blogs.
We specialise in technical and B2B content that supports thought leadership and lead generation.
Do you work on retainers or projects?
We offer both.
Most clients choose a monthly marketing retainer for ongoing optimisation and campaign management.
We also handle one-off strategy projects, audits, or HubSpot campaign setups.
Can you train our team on HubSpot marketing tools?
How long does it take to see results?
Inbound and SEO strategies typically show momentum within 3–6 months, depending on your baseline performance.
Paid campaigns can deliver faster results, while automation builds longer-term efficiency and scale.
Let’s Build Your Marketing Growth System
Your marketing should be measurable, scalable, and directly connected to sales.
Let’s turn your digital presence into a continuous growth engine.