The challenge
Fairfield Care approached us to optimise their HubSpot CRM and marketing operations. Their internal team needed a more streamlined, data-driven approach to manage campaigns across multiple channels and evaluate performance accurately.
After the initial HubSpot setup, Fairfield retained elcap on a 20-hour-per-month contract to provide ongoing support and ensure their marketing efforts were efficient, measurable, and scalable.
The approach
Our ongoing partnership focused on enabling Fairfield Care to work smarter, not harder.
Key actions included:
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Workflow automation: We implemented HubSpot workflows to reduce manual tasks and improve campaign execution.
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Campaign management: We supported the launch and tracking of multi-channel campaigns, including email, social, landing pages, paid ads, and HubSpot forms.
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Reporting and analytics: Comprehensive dashboards and reporting structures were created to provide visibility into campaign performance and marketing ROI.
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Lead distribution: Automated lead assignment ensured every new inquiry was promptly and evenly distributed to the sales team, maximising conversion opportunities.
A notable example is the Hybrid Mattress campaign, launched in November 2024. By tracking activity across Google Ads, SEO landing pages, marketing emails, internal sales communications, social media, and forms, we provided Fairfield with a clear, actionable view of which channels were delivering results.
The results
Fairfield Care has transformed its marketing function through a retained HubSpot partnership.
The result is a fully integrated, automated, and measurable marketing operation — one that drives revenue, improves visibility, and scales with the business.
The partnership has delivered measurable results:
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Over 50 new lead forms completed within a year, generating more than £500,000 in revenue.
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107 new customers acquired.
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Streamlined lead management and automated workflows ensuring higher conversion rates and no wasted marketing spend.
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Real-time campaign performance insights enabling more informed marketing decisions for future initiatives.
By combining automation, reporting, and hands-on support, Fairfield Care’s marketing operations are now more efficient, data-driven, and scalable, allowing their internal team to focus on strategy and growth rather than manual execution.