The brief
When Mixella first approached elcap, they were looking for a website. But during early conversations, it became clear they needed more than that: their brand identity wasn’t yet defined. Before we could create a digital experience, we needed to build the visual foundation.
We worked closely with Mixella to develop a contemporary visual identity that mirrored the clean lines and quality of their kitchens. From there, we planned a website that would make it easy for customers to browse products, upload plans, and generate high-quality leads.
The goal: a cohesive brand and website launch that could grow with the business.
The solution
Like many startups, Mixella had a limited budget to work with. Rather than compromise on user experience, we took a smart approach to budget allocation—investing where it would have the most long-term value.
While elcap typically builds custom websites from scratch, in this case we recommended using a commercial website theme as a foundation to reduce development costs. This gave us more room to focus on the things that matter:
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extending the theme to support Mixella’s unique brand style
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refining the user experience for product browsing and shortlisting
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delivering a high-end visual finish that felt bespoke
By combining a strong brand identity with smart UX enhancements, we created a site that punches well above its weight—for a fraction of a fully custom build.
The results
The finished product is a stylish new brand identity and website that positions Mixella as a premium player in the kitchen market—without blowing the startup budget.
Visitors can easily filter, shortlist, and explore products in a way that feels intuitive and on-brand. The website supports lead generation, integrates plan upload functionality, and gives Mixella a professional platform to grow from.
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Happy clients
“Andy and Aaron have been amazing throughout from start to finish – they catered for all our needs and gave us new interesting ideas which we loved and incorporated into our amazing new website. They were very well priced but for me the quality of our website is worth three or four times what we paid. We are so happy with the final product and would encourage anyone requiring a website to contact them. Professional reliable and a excellent aftercare.”
Tom Maloney, Co-founder