Intro
We’re a UK-based digital agency helping B2B organisations design, build, and optimise complex websites that connect brand, technology, and performance.
As HubSpot Gold Partners and WordPress specialists, our in-house team delivers websites that don’t just look good they work harder for your business.
Why B2B Companies Choose Elcap
At Elcap, we believe your website should be your most powerful sales and marketing asset, not just an online brochure.
Our in-house team of UX designers, developers, and strategists design and builds user-focused, performance-led websites that integrate seamlessly with your marketing and CRM systems.
We’re HubSpot Gold Partners and experienced WordPress specialists, trusted by B2B organisations across manufacturing, professional services, technology, finance, healthcare, and more.
Our Clients
Trusted by leading B2B organisations across:
Manufacturing | Professional Services | Healthcare | Energy | HR | Finance | Technology
Proof in Numbers
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50+ Websites delivered since 2018
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100% In-house design and development
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HubSpot Gold Certified Partner
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Manchester-based, UK-focused
Our Approach: UX-Led, Strategy-DrivenTell The Reader More
Every Elcap website begins with a clear understanding of your users, business goals, and customer journey.
We combine research, creativity, and technical precision to create websites that look incredible and perform even better.
Our Process
Discovery & Research
We dive deep into your audience, buyer journeys, and digital performance data.
Through stakeholder workshops, analytics reviews, and user testing, we uncover friction points and growth opportunities.
UX Strategy & Prototyping
We map user journeys, develop wireframes, and prototype key pages to validate ideas before design begins.
Our approach blends insight with practicality, ensuring every decision supports conversion and clarity.
Design & Content Alignment
Development & Integration
Launch & Optimisation
HubSpot CMS Development
We design and build custom HubSpot websites that combine CRM power with creative flexibility.
- Custom themes and modules, no templates or constraints
- CRM-driven personalisation and dynamic content
- Multi-language, multi-region architecture
- ERP, quoting, and eCommerce integrations
- Drag-and-drop editors for easy updates
Your website becomes an extension of your CRM, connecting marketing, sales, and customer data in one unified system.
WordPress Website Development
We create fully bespoke WordPress websites that are flexible, secure, and built to scale with your business.
- Modern frameworks (Gutenberg, ACF, REST API)
- Custom functionality and integrations
- SEO-optimised architecture
- Easy content management for marketing teams
- Ongoing support and technical maintenance
Whether you need a corporate site, product portal, or lead generation platform, we design WordPress sites that grow with you.
UX Research & Conversion Optimisation
We make design decisions based on evidence, not assumptions.
Our UX team uses qualitative and quantitative research to ensure every element improves engagement and conversions.
- User interviews, analytics audits, and heat mapping
- Journey mapping and CRO testing
- Accessibility and compliance audits (WCAG 2.2 AA)
- Interactive prototypes and testing lab sessions
The result: websites that are intuitive, inclusive, and built around real user behaviour.
FAQs
What platforms do you build websites on?
We specialise in HubSpot CMS and WordPress two of the most powerful and flexible platforms for B2B businesses.
HubSpot is perfect for organisations that want a fully connected CRM and marketing ecosystem, while WordPress offers exceptional flexibility and customisation options.
Our team helps you choose the right platform based on your goals, integrations, and internal workflows.
How long does a website project take?
A typical Elcap website project takes between 10–16 weeks, depending on the complexity, integrations, and amount of UX research involved.
Smaller brochure-style sites may take 6–8 weeks, while large, multi-language or integrated platforms can take several months.
We’ll provide a clear, phased timeline during the discovery stage.
Do you handle everything in-house?
Yes, every project is delivered 100% in-house by our Manchester-based team.
Our UX designers, developers, and strategists work side-by-side to ensure fast communication, consistent quality, and complete accountability throughout the project lifecycle.
Can you migrate our existing website to HubSpot or WordPress?
Absolutely. We handle end-to-end website migrations, including data transfer, redirects, and content structure rebuilds.
We also optimise the new setup for performance, SEO, and usability, ensuring a seamless transition with no loss of traffic or functionality.
Do you offer ongoing support after launch?
Yes, we provide ongoing maintenance and optimisation plans for both HubSpot and WordPress sites.
That includes hosting, performance updates, CRO and SEO improvements, and feature enhancements.
We treat your website as a living, evolving growth platform — not a one-off project.