MANCHESTER DIGITAL AGENCY & HUBSPOT PARTNER

Built for B2B Groups.

Since 2017, we’ve helped B2B groups get their websites, CRM and data working together, usually at a moment of change like an acquisition, new investment or new leadership. Our senior in-house team covers UX research, development and HubSpot, so every brand in your group gets the same standard of work.

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Who we work with.

Most of our clients are B2B groups with two or more companies under one roof, often with a head of marketing trying to keep every brand on track with a small team. We know energy, healthcare, finance and manufacturing particularly well.

Right now, we look after 15 brands for one national energy group, 6 for a healthcare group, 3 for a vending group and 2 for a finance group. When you’ve got that many sites, CRMs and stakeholders, consistency and control matter as much as creativity.

We don’t believe in fluff, cookie-cutter processes, or forcing a round business into a square hole. Every client, audience and challenge is different. So your solution should be too.

That’s why we’re constantly evolving the way we work.

We test ideas, challenge assumptions, and share knowledge across departments to refine process with every project we deliver.

Because better digital experiences don’t come from repeating what already exists. They come from teams willing to keep learning, improving, and pushing for something better, for clients and their customers.

Built on expertise. Driven by curiosity.

Elcap was founded in 2017 by Andy Sweeting on a belief that digital agencies should work differently.

Today, we’re a lean team of senior specialists across UX, technology, and digital strategy, still driven by the same mindset that got Andy started.

Our tried and tested process.

Whether you partner with us for one stage or end to end, we’ll find the right digital solution for every challenge. Starting with your business goals, not a list of services.

Step 1.

Define

Understand what’s really going on. Research, strategy and UX discovery show how your audiences behave across each brand, and what they actually need.

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Step 2.

Design

Shape the experience. UX and UI design that turns insight into interfaces people want to use, consistent across the group but right for each brand.

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Step 3.

Build

Lay the foundation. Clean, standards-led development on the CMS or CRM that fits your team, from secure WordPress to enterprise and headless builds.

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Step 4.

Grow

Connect the dots. Inbound marketing, CRO and A/B testing that turn your KPIs into a predictable pipeline.

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Not your average agency.

Groups rarely set out to build a messy digital setup. It just happens. A new acquisition brings its own website, its own CRM and its own way of doing things. Data sits in silos. Some sites are secure and compliant, others less so. And nobody has the full picture.

We fix that. First, we stabilise what you’ve got, making sure every site is secure, compliant and supported. Then we join things up, connecting your websites, CRM and reporting so sales and marketing teams across the group can see what’s working. From there, research-led UX improves how each brand converts.

Whether you’re on WordPress, HubSpot, a headless build or a mix of all three, our senior team works with the platforms you have and only recommends a change when it genuinely helps.

Start at Define

We don't guess how users interact. We analyse it.

Most agencies rely on trends, assumptions, and ‘best practice’ thinking. But an educated guess is still just a theory.

So we built a UX lab at our Manchester HQ. Using Tobii eye-tracking, we see exactly how people use your sites, where they hesitate and what they miss. For groups, that means we can compare brands side by side and roll out what works across the whole estate.

Learn more about the UX Lab