The brief
Be the internal marketer. And much more.
Wheelwash needed more than a marketing hire. They wanted a team that could think strategically, execute consistently, and deliver real, measurable outcomes — from demand generation to product marketing. The remit: take ownership of the full marketing function, drive brand visibility, generate leads, support global teams, and contribute to business growth.
The approach
Operate like an internal team. Deliver like an agency.
From the start, our role was to lead and manage the full marketing engine from strategy to execution, working hand-in-hand with the Wheelwash team. We took responsibility not just for generating leads, but for building the infrastructure and systems that sustain long-term growth.
That includes shaping campaigns, optimising the website, managing security and performance, delivering outbound activity, and creating assets that support global sales. We also manage CRM strategy, content governance, social media, and analytics — ensuring every part of the marketing ecosystem is aligned, accountable, and moving in the right direction.
We work closely with internal stakeholders across sales, operations, and product, acting as a true partner: bringing structure, proactive ideas, and the right specialists to keep momentum high. Whether it’s a technical SEO audit, a UX improvement, a product launch, or a regional campaign. We own it, plan it, and deliver it.
Everything runs through a centralised project management system, giving full transparency across tasks, timelines, and team priorities. Strategic progress is shared monthly in a clear leadership report covering what’s been achieved, what’s ahead, and where the next growth opportunities lie.
Project results and highlights
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Tripled organic traffic, driven by sustained SEO, technical optimisation, and content strategy.
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Supported 100% business growth, acting as Wheelwash’s sole marketing partner throughout.
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Launched new products into established and emerging markets, including supporting diversification efforts and new verticals.
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Managed a multi-lingual, multi-regional website, fully integrated with HubSpot CRM, PPC platforms, and analytics.
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Created a steady stream of sales and marketing assets, aligned with commercial priorities.
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Laid the foundation for long-term scalability — across data, tools, messaging, and team processes.
Everything we do is tracked and planned in a shared project management system, ensuring full visibility across priorities, deadlines, and deliverables. Each month, we provide a clear leadership snapshot report — including metrics, highlights, and upcoming strategic priorities — so stakeholders always know what’s working, what’s next, and where to focus.
And we’re still working with them, pressing for more growth, evolving the strategy, and operating as their full marketing engine, day in and day out.