The brief: Full-service marketing & digital partner
Wheelwash needed more than a marketing hire. They wanted a strategic partner who could take ownership of the entire marketing function, delivering results across web, social, CRM, and other digital channels.
Our remit included:
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Driving brand visibility and reinforcing their position as a global industrial leader
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Generating leads and supporting international sales teams
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Managing digital assets — website, content, social media, email, and marketing automation
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Launching new products and expanding into new markets
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Implementing HubSpot to unify data and reporting
The goal: create a scalable, repeatable marketing engine that could sustain long-term international growth.
The challenge: International growth and communications
With increasing international demand, they needed expert support to prioritise target markets, optimise local SEO, manage multi-lingual content, and generate marketing qualified leads (MQLs) across regions.
They approached elcap to consolidate their global marketing efforts into a unified, best-practice strategy that would drive measurable growth.
The Approach: A Growth Team
elcap embedded within the Wheelwash team, managing strategy, execution, and optimisation as if we were their internal marketing department.
Key actions included:
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International SEO & Content Strategy: Identifying target keywords, optimising content, and creating aligned international landing pages
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Social Media Growth: Social listening, aligning channels, and developing integrated campaigns to increase global engagement
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Lead Generation & MQLs: PPC campaigns, website UX improvements, and optimised landing pages for conversion
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Website & HubSpot: Multi-lingual, multi-regional website fully, HubSpot marketing, and analytics
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Campaign Planning & Reporting: Monthly leadership snapshot reports, clear KPIs, and ongoing optimisation
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Flexible, Hands-On Delivery: Pre-planned and reactive marketing activities to meet evolving business objectives
Project results and highlights
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32% year-on-year increase in international organic traffic, bringing more prospects to the website
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20% year-on-year growth in international social media followers, expanding brand reach
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Significant growth in Marketing Qualified Leads (MQLs), helping drive international sales
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Some emerging international territories are now attracting 600% more organic visitors, improving their market share in new regions.
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Successful product launches in both established and emerging markets
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Scalable marketing framework across processes, tools, and teams
elcap continues to work with Wheelwash as their outsourced digital growth partner — evolving the strategy, refining processes, and driving measurable growth across every market.
Happy clients
“We were impressed with the level of expertise and dedication that elcap brought to the table. Their team really understood our business and developed a tailored digital marketing strategy that delivered measurable results. We saw a significant increase in organic traffic, social media followers, and consequently sales qualified leads, which helped us expand our global presence. We highly recommend elcap as a partner for businesses looking for growth through digital marketing."”
Ian Jolly, Managing Director at Wheelwash
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