Certas Lubricant Solutions is a premium Lubricants & AdBlue® distributorbased in the UK. Partnering with leading global brands in the UK since 2001. elcap were commissioned to work on a 6-month SEO strategy with a key focus on generating traffic from new users. In order to meet this objective, we started with an in-depth planning session where we identified the Ideal Customer Profile (ICP) to gain an understanding into the type of lubricants each persona searches for. We then started work on improving the Google Core Vitals scores before auditing technical SEO, keyword ranking and existing page content amongst many others. The audits uncovered opportunities that were then ranked in priority order and worked on over the 6-month period.
