B2B PPC management agency Manchester & Leeds

More MQLs, SQLs and SALs

Grow faster with PPC

Paid advertising is usually an essential channel for your marketing mix. Even with a strong SEO strategy, you want to put the odds in your favour by utilising PPC.

But no-one likes giving any more money to Google or Bing than is absolutely necessary.

Our PPC services do just that.

Interested to see how we can help? Either book an PPC surgery web call with our meetings tool or read on below to learn more about our services, projects, process and pricing.

What is PPC?

PPC or pay per click, is a form of advertising where you pay to put your message, brand and story in front of prospects on the internet. When someone clicks on the advert, they are sent through to your website.

It's easier than ever to set up adverts, however, we see many companies waste huge sums of their budget on poorly performing campaigns, bidding on the wrong phrases, and lack an integrated approach with the wider marketing strategy.

According to Search Engine Land, the average AdWords account is wasting 76 percent of its budget!

Our team help you to plan, manage and optimise an integrated PPC account. This reduces waste, helps you to grow and monitor ongoing performance.

How long does it take to get PPC results?

One of the key advantages of using PPC is how it immediately generates results.

When PPC is part of your demand generation and lead nurturing process, it's a key growth lever that helps to attract and convert prospects.

What is elcap's approach to PPC?

We see PPC as a crucial channel for most businesses to generate demand and nurture leads.

This means it can't sit as a silo, segregated from your other campaigns and messaging.

We design and execute integrated PPC campaigns. This means that we look at the entire customer journey and plan how PPC is going to drive and support your prospects.

There's no point optimising a campaign if the landing page isn't targeted - it'll just result in a high bounce rate, low quality score and high cost per click. We look at the end-to-end journey and plan a PPC strategy based on the lifetime value of your customer.

How much do elcap's PPC services cost?

With all of our services, we charge an hourly rate and estimate at the start of our journey together how much time we think we will need to get you results.

Our PPC services include end-to-end management of your paid channels e.g. campaign planning and management, landing page creation / optimisation, gated content, reporting, and remarketing. This starts from £750 per month.

What types of businesses do elcap work with?

Our focus is B2B products and most of our customers are in the technology, manufacturing, services and healthcare / medical device sectors.

What does PPC success look like in 2023?

PPC success isn't about just constantly upping your advertising budget. It's about integrating the channel into your customer's buying journey to rapidly scale your business.

We love when our clients have invested in a CRM tool, such as HubSpot, as it provides insights into your ideal customer's journey so that this can be replicated and scaled using paid advertising.

Can I get a free PPC audit?

elcap will complete a top-level PPC audit where we review your paid channel performance.

Happy clients

“Very rarely do you come across an agency that not only take the time to fully immerse themselves in your business, so that they ‘get it’, but also deliver on what they promised. With elcap, we got exactly that. They felt like more an extension to our team than an external agency and worked collaboratively with us throughout our website project. The positive experience has meant that we’ve already been back to elcap to help out with other projects! Highly recommend.”

Kelly Humpleby, Marketing Director