The challenge
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Rapid growth through acquisitions meant multiple new brands had to be integrated into existing HubSpot portal using an Enterprise license and business units.
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Each brand had its own systems, processes, and reporting requirements, but data needed to remain both separate and consistent.
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Workflow mapping, access control, and team enablement were critical to ensure smooth adoption and ongoing operations.
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Maintaining brand integrity online while consolidating marketing operations created unique challenges.
The approach
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HubSpot Enterprise consultancy: Guided each acquisition through portal integration, mapped workflows, and set up role-based access.
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Process enablement: Partnered with stakeholders to align internal and external reporting while keeping brand-level separation.
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Website development: Modernised the digital presence for newly acquired brands, while maintaining the overarching group identity.
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SEO & Google Ads: Ran ongoing optimisation and campaigns to drive consistent inbound traffic for each brand.
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Team enablement: Delivered workshops, training and embedded consultancy to upskill teams on managing HubSpot across multiple brands.
The results
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Streamlined HubSpot adoption across multiple brands post-acquisition, ensuring clean data, mapped workflows, and correct access for teams.
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Multiple new websites launched for acquired brands, improving UX while maintaining corporate identity.
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Improved digital visibility across paid and organic channels, supporting consistent lead generation across the group.
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Long-term partnership status achieved, providing ongoing support for future acquisitions and growth.