For B2B businesses that rely on specialists, your Meet the Team page is far more than a nice-to-have. It’s where credibility, brand, and expertise come together to show the people behind the work.
Prospective clients aren’t just buying services; they’re choosing people. They want to see the experience, structure, and professionalism of your team, and whether the individuals involved feel capable, credible, and approachable.
Get the tone wrong, and it can backfire. Too casual and your brand looks underprepared or cheap. Too corporate and it feels distant, generic, or over-polished. Even worse, many team pages are treated as an afterthought, tacked on at the end of a project rather than being designed thoughtfully from the start.
We’ve seen pages where names and profiles are hidden behind multiple clicks or unnecessary interactions, poor UX that undermines transparency and trust.
A strong Meet the Team page does a few simple things exceptionally well: it clearly shows real people, reflects your brand, and makes it easy for visitors to understand who does what. When treated with the same care as your homepage or services pages, it can become one of the most effective and enduring parts of your site.
Below, we’ve rounded up the standout B2B Meet the Team pages for 2026, each selected for clarity, usability, and brand alignment, to inspire your own approach.
Why these have been selected:
All of the examples below follow a similar philosophy. They don’t try to reinvent the idea of a Meet the Team page, they just do the basics extremely well.
They:
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prioritise clarity over creativity
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show faces, names and roles immediately
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use click-through bios instead of long walls of text
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promote the brand in a relevant, consistent way
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feel confident without being showy
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avoid novelty layouts that age badly or hurt UX
In short, these are pages that respect the user’s time and reinforce credibility without over-designing the problem.
1. Wheelwash
What they do: Wheelwash provides professional wheel washing systems for the construction and waste industries.
Why it works:
Wheelwash has a straightforward, no-nonsense team page that matches the brand perfectly. It’s functional, clear, and professional, exactly what customers in this industry expect. Faces, names, and roles are easy to find, and the page reinforces reliability. It’s a good reminder that brand alignment matters more than flair.
2. Atlassian
What they do: Atlassian is a global software company that builds collaboration and productivity tools like Jira, Confluence, Trello, and Bitbucket used by teams worldwide. atlassian.com
Why it works:
Atlassian’s About page includes a straightforward Our people / Leadership team section that shows key executives with roles and short bios. It’s easy to scan, clickable, and offers just enough detail without overdesign. They also make executive photos and information easy for press use, an often overlooked but useful touch for SEO and media discovery.
3. HubSpot
What they do: HubSpot is a CRM and marketing platform used by businesses globally.
Why it works:
HubSpot is always a reliable reference for best practice. Each leadership team member has a dedicated page, which is great not just for usability but also for search visibility, many users actively look up specific executives by name. The design is friendly, not overdone, and avoids feeling overly corporate despite the company’s size. It shows personality without forcing it.
4. Fairfield Care
What they do: Fairfield Care supplies products and services to care homes across the UK.
Why it works:
This page works because people are central to the brand — and it shows. The photography feels credible and trustworthy, and the team featured are the same people customers are likely to interact with. Using real people in a clear, welcoming layout helps humanise a sector where trust and reassurance matter enormously.
5. Gong
What they do: Gong is a revenue intelligence platform used by sales teams.
Why it works:
Gong keeps its team page focused on leadership, which makes sense given the scale of the company. Profiles include links to social media, adding transparency and credibility without clutter. It’s confident and restrained — the page doesn’t try to do too much, and that works in its favour.
6. Wistia
What they do: Wistia is a video marketing platform.
Why it works:
Wistia’s Meet the Team page focuses primarily on the founders, which reduces maintenance overhead while setting a clear tone for the brand. It’s clean, friendly, and intentionally minimal. A subtle link to their podcast adds depth, improves brand credibility, and gives users another way to engage — a good example of less is more done well.
7. Replit
What they do: Replit is a full-stack platform for building and deploying software, with a mission to empower the next billion software creators.
Why it works:
Replit’s team content ties directly back to its mission: making software creation accessible to everyone. The page supports this narrative without over-designing it — clear structure, real people, and messaging that reinforces purpose. It feels intentional, inclusive, and aligned with how the company talks about itself elsewhere.
8. Certas Energy
What they do: Certas Energy is a leading UK energy supplier, serving sectors including transport, heating, and commercial energy solutions.
Why their team page works:
Certas Energy keeps their Meet the Senior Team page simple and approachable. Each senior leader has a clear professional portrait, role title, and a clickable “Find out more” link, allowing visitors to learn more without overwhelming them with information. The page highlights the people customers are most likely to interact with, reinforcing credibility and trust.
It’s a practical, sustainable design, the page doesn’t try to feature every single staff member, so it remains easy to maintain and keeps the focus on key decision-makers. The clean layout and consistent photography style also promote the Certas Energy brand in a professional, approachable way.
9. Test Gorilla
What they do: Test Gorilla is a company transforming hiring with smarter pre-employment testing.
Why their team page works: Their Meet the Team page nails it: it’s part of the press journey, giving each voice a moment to shine. Simple, playful lines ooze brand personality, spotlighting key achievements without drowning in detail.
Time for a review of your meet the team page?
Good Meet the Team pages focus on clarity, credible representation, and intuitive navigation, letting visitors understand who’s behind the business without overcomplicating things. When done this way, the page stays relevant and effective, without becoming a maintenance headache.
We offer UX reviews, helping you ensure clarity, usability, and brand alignment. Get in touch to see how your page could work harder for your business, without adding unnecessary complexity or maintenance.
