Why B2B Companies Choose Elcap
B2B companies work with Elcap because we understand that their challenges are more complex than traffic and design. They choose us for our ability to connect every digital touchpoint from first visit to closed deal into one cohesive growth engine.
Our team doesn’t just build websites or run campaigns; we align your brand, UX, and HubSpot ecosystem to create measurable results across marketing and sales.
We’ve helped over 50 organisations transform how they attract, engage, and convert customers by blending creativity, technical precision, and data-led strategy, all delivered in-house by our Manchester-based team.
With experience across industries like manufacturing, technology, healthcare, and professional services, we know what drives performance in long, multi-stakeholder sales cycles: clarity, consistency, and a seamless digital experience.
Our Clients
Trusted by leading B2B organisations across:
Manufacturing | Professional Services | Healthcare | Energy | HR | Finance | Technology
Proof in Numbers
50+ Projects delivered since 2018 | 100% In-house strategy, design and development | HubSpot Gold Certified Partner
Our Services
Website Design & Development
High-performance websites built on HubSpot CMS and WordPress.
We design and develop fully custom websites — flexible, scalable, and tailored to your business.
Every build is UX-led, SEO-optimised, and designed to drive conversions.
- Custom HubSpot & WordPress websites
- Multi-language & multi-region setups
- CRM, ERP, and PIM integrations
- Data-driven content architecture
- Accessibility, speed & compliance built in
Your website should be more than a brochure — it should be your most powerful sales and marketing tool.
UX Research & Strategy
Evidence-based design decisions that improve performance.
Our UX specialists use analytics, testing, and user insight to guide every stage of design and development. We identify friction points, validate user journeys, and optimise for clarity and conversion.
- User research & testing
- Journey mapping & wireframing
- Heatmapping & analytics audits
- Conversion rate optimisation
- Accessibility & usability reviews
Design without guesswork, we use data to drive results.
HubSpot CRM Transformation & Integration
Make HubSpot the centre of your growth system.
We replace disconnected tools with streamlined HubSpot CRM setups that unify marketing, sales, and service.
From system design to automation, our team connects every part of your customer journey.
- CRM setup & data migration
- Workflow automation & lead scoring
- ERP, quoting & eCommerce integrations
- Reporting & dashboard configuration
- Team training & onboarding
Whether you’re migrating to HubSpot or optimising an existing setup, we’ll make it work harder for your business.
Marketing Strategy, Execution & Growth
nd-to-end marketing support — from strategy to delivery.
Our marketing team helps you attract, engage, and convert the right audiences.
We combine inbound strategy, SEO, paid campaigns, and automation to deliver measurable results.
- Inbound & content marketing
- SEO & CRO optimisation
- Paid search & LinkedIn campaigns
- Email automation & nurturing workflows
- HubSpot campaign setup & reporting
Every campaign is tracked to business KPIs — pipeline value, conversion rates, and ROI.
Support & Maintenance
Long-term support for continuous improvement.
We provide proactive technical support and ongoing optimisation to keep your site secure, fast, and conversion-ready.
- Website hosting & performance management
- Security monitoring & updates
- Feature enhancements & growth sprints
- UX, SEO & CRO audits
- SLA-backed support packages
Our goal: to help you scale confidently, with complete transparency and no downtime surprises.
How We Work
Clarity. Accountability. Results.
Every Elcap project follows a proven, collaborative process:-
Discovery & Research: Understand goals, users, and tech needs.
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Strategy & Planning: Define UX, SEO, and automation frameworks.
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Design & Build: Create and develop using best-practice CMS architecture.
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Launch & Optimise: Test, measure, and improve post-launch.
Our Promise
- Full transparency on performance and spend
- Clear reporting tied to real business KPIs
- In-house expertise across marketing, UX, and HubSpot
- A partnership model focused on long-term growth
We don’t just report on numbers, we show you what’s driving them.
Let’s Build Your Next Digital Growth System
Your brand, website, and CRM should work together not in silos. Let’s design and build a platform that drives real business results.